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Inspired by their Italian heritage, PRIMA was founded on the belief that food should be simple, nourishing, and true to its roots. The name “PRIMA” means “first” or “before” in Italian—representing both the first protein bar of its kind and a mission to eat as we did before processed ingredients took over. PRIMA is bringing back the wholesome, time-honored foods of our ancestors, making them convenient for the modern world. With a commitment to real, unprocessed nutrition, PRIMA bars offer a return to the fundamentals of eating well—without the artificial additives found in today’s so-called health foods.
Unlike many “clean” protein bars that rely on misleading labels, PRIMA is built on transparency and uncompromising quality. Every ingredient is something you’d find at your local farmers market—no processed seed oils, artificial sweeteners, or vague “natural flavors.” PRIMA prioritizes nutrient density, sourcing 100% grass-fed, pasture-raised tallow from local U.S. farmers and a protein blend from cattle that graze year-round. The honey is organic, raw, and minimally processed, while all other ingredients are certified organic with no shortcuts. At PRIMA, ingredients come first—because real health starts with real food.
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